White Label platform for Loyalty Automation

BRICS Loyalty Program Platform

Turn your customer activity data into additional revenue

Developed with the support of the Skolkovo Foundation

TO
IDEN​​TIFY

  • Plastic cards, phone number, or mobile app;
  • 360-degree customer profile: gender, age, detailed purchase history;
  • Ability to automate the collection, processing, and storage of customer personal data.

TO
SEGMENT

  • Customer and transaction online reports;
  • Segmentation based on socio-demographic data;
  • Cohort segmentation;
  • Segmentation by purchasing activity.

TO
MOTIVATE

  • Create and launch various bonus accrual rules;
  • Configure customer behavior requirements (purchase amount, purchase period, etc.) that trigger the rules;
  • Ability to select a specific service/product or group of services for bonus accrual/debit.

TO COMMUNICATE

  • Free push notifications are free, regardless of the number of recipients;
  • The app instantly mirrors everything configured in your Personal Account (promotions, contacts, news);
  • Informative display of information: bonus balance + accrual/debit history + current offers + contact information.

Use BRICS Loyalty solutions to

Extend the customer lifetime value

Encourage targeted behavior:  order value, purchase frequency, “idle” hours...

Increase sales of high-margin products

Identify customer groups with similar behavior to improve the effectiveness of incentive programs

Obtain an additional tool for collecting personal data and preferences

Attract even more buyers

Blockchain technologies inside

  • Transparency and Trust 
  • Elimination of Double Point 
  • Use Decentralized System with No Single Point of Failure 
  • Automation and Smart Contracts 
  • Global Point Portability and Transferability 
  • Enhanced Data Security 

Blockchain technologies inside

  • Transparency and Trust 
  • Elimination of Double Point 
  • Use Decentralized System with No Single Point of Failure 
  • Automation and Smart Contracts 
  • Global Point Portability and Transferability 
  • Enhanced Data Security 

Artificial intelligence works for you

  • Intelligent Reporting
  • Predictive Demand Analytics
  • Expand Sales Channels
  • Expand Target Audience Reach
  • Increase Customer Lifetime Value (TLV)

Innovative solutions for professionals

BRICS Loyalty's integrated products include support for the BRICS Pay digital payment infrastructure, international settlement solutions, and fintech.

Our project is aimed at professionals in technology, fintech, and digital solutions, with a focus on innovation, reliability, and global reach.
We offer: 
Customer segmentation into cohorts: Divide your customers into groups based on behavior, preferences, and other parameters for personalized offers. 
Powerful analytics: Get valuable insights into customer behavior, preferences, and the effectiveness of marketing campaigns. 

learn more

Frequently Asked Questions (FAQ)

What are cohorts in the context of a loyalty system?

Cohorts are groups of customers united by common characteristics, such as behavior, preferences, or demographics.

How does this system differ from traditional loyalty programs?

Our platform is built on smart contracts, which guarantees transparency, security, and decentralization.

What are the benefits of customer segmentation?

Segmentation allows you to create personalized offers that better meet the needs of each customer group, increasing marketing effectiveness.

What information does the analytics system provide?

The analytics system provides data on customer behavior, their preferences, and the effectiveness of marketing campaigns.

Who is this platform designed for?

The platform is designed for businesses of any size that want to improve customer engagement and increase loyalty.

Contact us

Submit an application
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